by Michael Shen, Ph.D, MBA
The China market is increasingly important for multinational companies. However, it is also extremely tough and challenging. In this invaluable guidebook, How to Do Business in China, Dr. Michael Shen shares his intensive in-the-field experience, addressing Chinaís business and cultural environment, how to get up and run China operations, how to grow the China market, and even how to manage traveling and living in China.
ABOUT THE AUTHOR
Michael Shen is the president of American Rising Dragon Consultants, Inc., in Los Angeles (www.americanrisingdragon.com or www.howtodobusinessinchina.com). Before that, he was a senior executive at AT&T, Lucent, and Hewlett-Packard. Dr. Shen ran AT&Tís Switching Joint Venture in China, bringing the companyís sales from a zero base to $187 million in just five years.
Dr. Shen also served as Vice President, China Product Marketing, with full profit/loss responsibilities, for Lucent Switching Business Unit in the U.S., and as General Manager for Hewlett-Packardís BPC (Business PC) China. Now, he serves as a management consultant for companies that plan to enter or to grow the China market.
Dr. Shen has a bachelor of science in electrical engineering from National Taiwan University, a Ph.D. in computer science from UCLA, and an MBA from the University of Chicago.
(2004, paperback, 272 pages)